Marketing Support & Go-to-Market Assistance

Comprehensive marketing support, community building, PR assistance, and go-to-market strategy development for Saros ecosystem projects

Marketing Support & Go-to-Market Assistance

Building an amazing product but struggling with visibility and user acquisition? Saros provides comprehensive marketing support that goes far beyond technical integration—including PR, community building, strategic partnerships, and ecosystem-wide promotion.

The Reality: In DeFi, having the best technology isn’t enough. Success requires strategic marketing, community engagement, thought leadership, and ecosystem visibility that most technical teams struggle to execute effectively.

Our Solution: Leveraging our established ecosystem presence, media relationships, and community network to amplify your project’s visibility and accelerate user acquisition through proven go-to-market strategies.

Our Marketing Philosophy

Beyond Traditional Crypto Marketing

Most crypto marketing focuses on short-term hype and speculation. Saros marketing support emphasizes sustainable growth through:

Value-First Messaging: Focus on real utility and user benefits rather than token speculation Community Building: Long-term relationship development with engaged, high-value users Thought Leadership: Establishing credibility through education and industry expertise Ecosystem Integration: Strategic positioning within the broader Solana DeFi landscape Performance Marketing: Data-driven optimization for sustainable growth and ROI

Integrated Marketing Approach

1. Strategic Foundation

   Brand positioning and messaging architecture

   • Market positioning and competitive differentiation
   • Brand voice, messaging framework, and content strategy
   • Target audience analysis and persona development
   • Value proposition optimization and testing
2. Content & Community

   Educational content and community development

   • Technical content and educational resource development
   • Community platform development and engagement strategies
   • Influencer relationships and thought leadership positioning
   • User-generated content and ambassador programs
3. Distribution & Growth

   Multi-channel distribution and user acquisition

   • Media relations and PR campaign development
   • Partnership marketing and cross-promotion strategies
   • Performance marketing and paid acquisition channels
   • Event marketing and conference participation
4. Analytics & Optimization

   Data-driven optimization and performance tracking

   • Marketing analytics and performance measurement
   • User acquisition cost optimization and lifetime value analysis
   • Conversion optimization and growth experimentation
   • Community health and engagement monitoring

Marketing Support Services

Brand Development & Positioning

Strategic Brand Development

Comprehensive brand strategy and positioning

• Market research and competitive landscape analysis
• Brand architecture and messaging framework development
• Visual identity and design system creation
• Brand guidelines and asset development

Deliverables: Brand strategy document, visual identity, messaging framework Timeline: 4-6 weeks

Content Strategy & Creation

High-quality educational and promotional content

• Content strategy development and editorial calendar
• Technical documentation and educational resources
• Blog content, whitepapers, and research publications
• Video content and multimedia asset creation

Deliverables: Content strategy, editorial calendar, content assets Timeline: Ongoing with 2-3 weeks setup

Website & Digital Presence

Professional website and digital asset optimization

• Website design and development optimization
• SEO strategy and technical optimization
• Social media presence and strategy development
• Email marketing and automation setup

Deliverables: Optimized website, social strategy, email campaigns Timeline: 6-8 weeks

Messaging & Communication

Clear, compelling messaging across all channels

• Key message development and testing
• Communication template and guideline creation
• Crisis communication and PR preparedness
• Multi-channel message coordination and consistency

Deliverables: Messaging guide, communication templates, PR protocols Timeline: 3-4 weeks

Community Building & Engagement

Community Strategy Development

Comprehensive community building and engagement

• Community strategy and platform selection
• Engagement program development and implementation
• Community guidelines and moderation protocols
• Growth strategy and retention optimization

Results: Active, engaged community with sustainable growth

Ambassador Program

Community-driven growth through ambassador networks

• Ambassador program design and implementation
• Incentive structure and reward system development
• Training materials and resource development
• Performance tracking and program optimization

Results: Scaled community growth through advocate networks

Developer Community

Technical community engagement and developer adoption

• Developer-focused content and resource creation
• Hackathon participation and developer event organization
• Technical documentation and tutorial development
• Developer support and community management

Results: Strong developer adoption and technical community

User Education & Onboarding

User education and adoption acceleration

• Educational content and resource development
• Onboarding flow optimization and user experience improvement
• Tutorial and guide creation for complex features
• User support and community-driven help resources

Results: Improved user adoption and retention rates

Media Relations & PR

Leveraging Saros’s established media network and industry relationships:

Tier 1 Crypto Media Relationships

Direct access to leading crypto publications and journalists

Media Partners:

• CoinDesk: Direct relationships with DeFi and protocol reporters
• The Block: Regular coverage and analysis placement opportunities
• Decrypt: Feature story development and thought leadership articles
• CoinTelegraph: Interview opportunities and industry analysis placement

Coverage Opportunities:

• Product launch and milestone announcement coverage
• Thought leadership interview and feature story placement
• Industry analysis and trend reporting participation
• Technical innovation and breakthrough story development

Industry Analyst & Research Coverage

Strategic positioning through industry research and analysis

Research Partners:

• Messari: Protocol analysis and research report development
• Delphi Digital: Strategic research and industry positioning
• Token Terminal: Financial analysis and performance metrics coverage
• DeFiPulse: Industry ranking and protocol tracking inclusion

Research Opportunities:

• In-depth protocol analysis and competitive positioning
• Industry trend analysis and market research participation
• Financial performance analysis and benchmarking
• Technical innovation assessment and validation

Conference & Event Marketing

Strategic event participation and speaking opportunity development

Key Industry Events:

• Solana Breakpoint: Premier ecosystem event with speaking opportunities
• EthCC & DevCon: Cross-ecosystem visibility and partnership development
• Token2049: Asian market exposure and investor relationship building
• Messari Mainnet: Industry analysis and thought leadership positioning

Event Marketing Services:

• Speaking opportunity identification and application support
• Event-specific messaging and presentation development
• Networking strategy and relationship development planning
• Event coverage and content amplification coordination

Performance Marketing & Growth

Paid Acquisition Strategy

Data-driven user acquisition and conversion optimization

• Channel strategy development and testing
• Creative development and A/B testing
• Campaign optimization and performance tracking
• Attribution modeling and ROI analysis

Channels: Social media ads, search marketing, influencer partnerships

Partnership Marketing

Strategic partnerships for mutual growth and exposure

• Partnership opportunity identification and development
• Co-marketing campaign development and execution
• Cross-promotion strategy and content collaboration
• Joint event and initiative coordination

Results: Expanded reach through strategic ecosystem relationships

Influencer & KOL Engagement

Key opinion leader relationships and advocacy development

• Influencer identification and relationship development
• Campaign development and content collaboration
• Performance tracking and relationship management
• Long-term advocacy and partnership development

Network: Access to 50+ crypto influencers and thought leaders

Growth Analytics & Optimization

Comprehensive analytics and performance optimization

• Marketing analytics setup and dashboard development
• Conversion tracking and funnel optimization
• Customer lifetime value analysis and optimization
• Growth experimentation and testing coordination

Results: Data-driven optimization and improved marketing ROI

Saros Marketing Network & Resources

Media & PR Network

Established relationships with key crypto media and journalists:

• 50+ journalist relationships across tier 1 crypto publications
• Direct access to editors and decision-makers at major outlets
• Regular coverage opportunities through ongoing relationship management
• Breaking news distribution through established communication channels

Content & Thought Leadership Platform

Leveraging Saros’s established content platform and audience:

• 10K+ newsletter subscribers with high engagement rates
• Active blog and content platform with strong SEO performance
• Thought leadership positioning in DeFi and liquidity management
• Cross-promotion opportunities with ecosystem partners and portfolio companies

Community & Developer Network

Access to engaged technical and business communities:

• Saros Developer Station - 5K+ active developers and technical community members
• Business network - 500+ founders, investors, and ecosystem participants
• Regional communities - Strong presence in Asia-Pacific and growing globally
• Academic partnerships - Research collaborations with leading universities

Event & Conference Network

Strategic participation in industry events and conferences:

• Regular speaking opportunities at major industry conferences
• Event partnerships and co-hosting opportunities
• Networking facilitation at industry events and private gatherings
• Regional event coordination in key markets

Success Stories & Case Studies

DeFi Protocol Launch - 300% Community Growth

Challenge: New DeFi protocol with strong technical capabilities but limited marketing experience

Marketing Strategy:

• Comprehensive brand development and messaging framework
• Technical content strategy focusing on educational resources
• Community building through developer engagement and education
• Strategic PR campaign highlighting technical innovation

Execution:

• Brand strategy and visual identity development (4 weeks)
• Technical blog and educational content creation (ongoing)
• Developer community engagement through hackathons and tutorials
• Media relations resulting in coverage in CoinDesk, The Block, and Decrypt

Results:

• 300% community growth in first 6 months
• 50K+ blog visitors per month through SEO and content marketing
• Tier 1 media coverage including feature articles in major publications
• 85% user retention rate through effective onboarding and education

Cross-Chain Protocol - International Market Expansion

Challenge: Successful protocol seeking expansion into new geographic markets

Marketing Strategy:

• International market research and localization strategy
• Regional community building and ambassador program development
• Cross-border partnership development and co-marketing initiatives
• Localized content and communication strategy

Execution:

• Market research and competitive analysis in target regions
• Ambassador program launch with 20+ regional advocates
• Partnership development with leading regional protocols and communities
• Localized content creation in 3 languages with regional distribution

Results:

• 200% international user growth within 12 months
• Successful market entry in 3 new geographic regions
• Strategic partnerships with 8 regional protocols and communities
• Local media coverage and thought leadership positioning in new markets

Infrastructure Project - Developer Adoption

Challenge: Technical infrastructure project needing developer adoption and integration

Marketing Strategy:

• Developer-focused content and education strategy
• Technical community engagement and support program
• Partnership development with complementary developer tools
• Performance marketing targeting technical audiences

Execution:

• Comprehensive technical documentation and tutorial development
• Developer workshop and hackathon participation
• Integration partnership development with 10+ developer platforms
• Technical content marketing through engineering blogs and conferences

Results:

• 500+ active developers using the platform within 8 months
• 25+ integrations with major developer tools and platforms
• Industry recognition as “Developer Tool of the Year”
• Sustainable growth through organic developer advocacy and word-of-mouth

Marketing Support Tiers

Essential Marketing

Core marketing support for established projects

What’s Included:

• Brand messaging and positioning optimization
• Content strategy development and editorial calendar
• Basic PR support and media relationship access
• Community strategy guidance and best practices

Timeline: 2-3 months initial engagement Best For: Projects with existing marketing capabilities seeking optimization Investment: Marketing budget allocation or success-based fees

Growth Marketing

Comprehensive marketing support and execution

What’s Included:

• Complete brand development and messaging framework
• Full content strategy and creation support
• Comprehensive PR and media relations program
• Community building and engagement strategy
• Performance marketing and paid acquisition support
• Analytics setup and optimization guidance

Timeline: 6-12 months comprehensive engagement Best For: Growth-stage projects seeking marketing acceleration Investment: Retainer or success-based fee arrangement

Strategic Marketing Partnership

Full-service marketing partnership and ecosystem integration

What’s Included:

• Strategic marketing partnership and planning
• Complete brand and content development
• Integrated PR and thought leadership program
• Community building and ecosystem integration
• Performance marketing and growth optimization
• Event marketing and conference participation
• Long-term strategic marketing advisory

Timeline: 12+ months strategic partnership Best For: High-potential projects seeking deep marketing integration Investment: Strategic partnership or equity arrangement

Application Process & Requirements

Marketing Support Application

1. Project Assessment

   Marketing readiness and strategic fit evaluation

   Assessment Areas:

   • Current marketing capabilities and resources
   • Brand development and messaging maturity
   • Community and user base analysis
   • Competitive positioning and market opportunity

   Required Materials: Project overview, current marketing assets, user analytics Timeline: 1-2 weeks for comprehensive assessment

2. Strategy Development

   Customized marketing strategy and campaign planning

   Strategy Components:

   • Market positioning and competitive analysis
   • Target audience development and persona creation
   • Channel strategy and campaign planning
   • Success metrics and performance tracking setup

   Deliverables: Marketing strategy document, campaign plans, success metrics Timeline: 2-4 weeks for strategy development

3. Campaign Launch & Optimization

   Marketing campaign execution and performance optimization

   Execution Support:

   • Campaign launch coordination and management
   • Content creation and distribution
   • Performance monitoring and optimization
   • Ongoing strategy refinement and improvement

   Support Level: Dedicated marketing team and account management Timeline: Ongoing campaign management and optimization

Eligibility Requirements

Project Readiness:

• Functional product or clear product roadmap with defined launch timeline
• Clear value proposition and target market identification
• Sufficient budget allocation for marketing activities and campaign execution
• Team commitment to marketing collaboration and strategic execution

Marketing Readiness:

• Basic brand identity and messaging framework (or willingness to develop)
• Understanding of target audience and market positioning
• Commitment to content creation and community engagement
• Analytics and measurement capabilities or willingness to implement

Strategic Alignment:

• Integration potential with Saros ecosystem and community
• Shared values around sustainable growth and user-focused development
• Long-term commitment to relationship building and ecosystem participation
• Transparency and collaboration in marketing strategy and execution

Contact & Application Information

Marketing Support Contacts

Primary Marketing Team:

• Email: [e-mail]
• Application Portal: marketing.saros.finance
• Telegram: @saros_marketing

Specialized Support:

• PR & Media Relations: [e-mail]
• Community Development: [e-mail]
• Content & Thought Leadership: [e-mail]

Application Timeline

Application to Initial Assessment: 1-2 weeks Strategy Development: 2-4 weeks Campaign Launch: 2-6 weeks depending on scope Ongoing Optimization: Continuous throughout engagement period

Regional Marketing Support

Asia-Pacific: Direct support through regional marketing teams and local partnerships North America: US-focused marketing support through strategic partners and network relationships Europe: European marketing support through ecosystem collaborations and regional partnerships

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Ready to accelerate your project’s growth and visibility? Apply for Marketing Support → or Schedule Marketing Consultation →